Portfolio Categories: Marketing

Discovery Shop Focus on marketing [cl_column width="2/3"][cl_column width="1/3" col_sticky="1"] Discovery Shop Upscale quality retail shops throughout CA benefiting the American Cancer Society. Celebrated the 50th anniversary of the shops with a multi-faceted promotional campaign.   Category Marketing [cl_column width="2/3"][cl_column width="1/3" col_sticky="1"]

All*Set Focus on marketing [cl_column width="2/3"][cl_column width="1/3" col_sticky="1"] All*Set A communications tool for Generation X that provides resources about the necessity and benefits of planning for life’s later years. Conceptualized, designed, and executed as my MFA graduate thesis project.   Category Marketing Share [cl_column width="2/3"][cl_column width="1/3" col_sticky="1"]

PureRx Focus on marketing [cl_column width="2/3"][cl_column width="1/3" col_sticky="1"] PureRx A sustainable medicine disposal program; conceptualization and design of a suite of promotional materials.   Category Marketing Share [cl_column width="2/3"][cl_column width="1/3" col_sticky="1"]

Pantene Focus on marketing  [cl_column width="1/2"][cl_column width="1/2"] Pantene Digital and social media assets for the hair donation partnership between Pantene and the American Cancer Society, geared toward college-age women.

Making Strides Against Breast Cancer Focus on marketing [cl_column width="1/2"][cl_column width="1/2"] Making Strides Against Breast Cancer Promotional materials --from large-scale graphics to print marketing -- for the American Cancer Society's signature fundraising walk to benefit the fight against breast cancer.

Road to Recovery Focus on marketing [cl_column width="2/3"][cl_column width="1/3" col_sticky="1"] Road to Recovery Promotional materials for the American Cancer Society's transportation program, featuring volunteer drivers.   Category Marketing [cl_column width="2/3"][cl_column width="1/3" col_sticky="1"]

Talent Recruitment Campaign Focus on marketing [cl_column width="1/3" col_sticky="1"] Talent Recruitment Campaign American Cancer Society talent recruitment print and digital campaigns designed to attract a diverse team; started with photo shoots of existing staff.   Category Marketing [cl_column width="2/3" col_sticky="1"][cl_column width="2/3"][cl_column width="1/3" col_sticky="1"]