Written and published in partnership with Social Change Consulting Color is the place where our brain and the universe meet. – Paul Klee Are you drawn to certain colors? Does a particular color calm you? Or excite you? Colors can spark certain emotions. Every color has a different feel or emotion and various associations, such as… blue is associated with: trust, dependability, strength green: peace, growth, health red: excitement, youth, boldness yellow: optimism, clarity, warmth orange: friendliness, cheer, confidence For more: Color Emotion Guide While sparking our emotions, color can play a role in how we perceive the world — and brands — around us. As a nonprofit, you have a brand to develop and maintain. An intentional and strategic […]
Some Thoughts
A Fancy Way To Say BlogTag: design
Is It Time to Refresh Your Non-Profit’s Brand?
Written and published in partnership with Social Change Consulting Logos are a graphic extension of the internal realities of a company. – Saul Bass A non-profit’s brand – visually centering around its logo – is crucial to telling the story of your organization: who you are, what you stand for, what you work for. Just like any for-profit company or organization, there comes a time when you need to evaluate the image of your brand and determine if it’s time for a refresh, or a rebrand. A rebrand is a big investment; it takes budget, time, resources, and a commitment to closely look at your brand’s story, success, and image. Before you make that investment, Social Change Consulting (SCC) can […]