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Tag: color


Color Choices for Your Nonprofit: It’s More Than Simply Pretty in Pink

Written and published in partnership with Social Change Consulting Color is the place where our brain and the universe meet. – Paul Klee Are you drawn to certain colors? Does a particular color calm you? Or excite you? Colors can spark certain emotions. Every color has a different feel or emotion and various associations, such as… blue is associated with: trust, dependability, strength green: peace, growth, health red: excitement, youth, boldness yellow: optimism, clarity, warmth orange: friendliness, cheer, confidence For more: Color Emotion Guide While sparking our emotions, color can play a role in how we perceive the world — and brands — around us. As a nonprofit, you have a brand to develop and maintain. An intentional and strategic […]

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