Written and published in partnership with Social Change Consulting Color is the place where our brain and the universe meet. – Paul Klee Are you drawn to certain colors? Does a particular color calm you? Or excite you? Colors can spark certain emotions. Every color has a different feel or emotion and various associations, such as… blue is associated with: trust, dependability, strength green: peace, growth, health red: excitement, youth, boldness yellow: optimism, clarity, warmth orange: friendliness, cheer, confidence For more: Color Emotion Guide While sparking our emotions, color can play a role in how we perceive the world — and brands — around us. As a nonprofit, you have a brand to develop and maintain. An intentional and strategic […]
Some ThoughtsA Fancy Way To Say Blog
Is It Time to Refresh Your Non-Profit’s Brand?
Written and published in partnership with Social Change Consulting Logos are a graphic extension of the internal realities of a company. – Saul Bass A non-profit’s brand – visually centering around its logo – is crucial to telling the story of your organization: who you are, what you stand for, what you work for. Just like any for-profit company or organization, there comes a time when you need to evaluate the image of your brand and determine if it’s time for a refresh, or a rebrand. A rebrand is a big investment; it takes budget, time, resources, and a commitment to closely look at your brand’s story, success, and image. Before you make that investment, Social Change Consulting (SCC) can […]
Making the Most of Photo Opportunities
Written and published in partnership with Social Change Consulting When working with non-profits, often the most challenging part of creative projects — such as visuals for social media posts or design of a new marketing brochure — is the lack of strong photography that’s representative of the organization. Fortunately, there are many affordable stock photography options; however, stock doesn’t always capture what you want to portray, doesn’t truly represent the organization. Original photography is often the way to go. It’s doable whether it be shot be a professional photographer or, if budget’s an issue, by staff or volunteers. With a decent camera or even an iPhone, as well as a few strategic choices, it’s possible to capture good photos for your […]
Lessons learned through design
Thanksgiving has always been my favorite holiday. It’s a time to relax, reflect, maybe run a turkey trot, and share a hearty meal with friends and family. I’m thankful for this, and so much more. I’m thankful for the work that I do as a graphic designer and especially grateful for the opportunity to work with organizations that are making a positive difference in our world. I’m thankful for the many life lessons I’ve learned through my design work, which have helped me be better at what I do, and I’d like to share a few with you. Lesson #1: Never succumb to the “curse of knowledge.” How is it a curse to be knowledgeable? Well, it can be when […]